The Vipava Valley Firmly Rooted in Green Tourism
For years, Slovenia has been steadfast in its commitment toward green and sustainable tourism, with a strong focus on environmental friendliness and a positive impact on culture and society. In this context, the umbrella brand Slovenia Green was developed to concentrate the efforts toward achieving sustainable development and enable comparison with other green destinations around the world. Its aim is also to foster the national character and strengthen Slovenia's position as a green destination on the global map.
In 2016, the municipalities of Ajdovščina and Vipava entered the Green Scheme of Slovenian Tourism. The municipality of Nova Gorica had joined a year earlier. The Vipava Valley tourism destination was awarded the silver Slovenia Green Destination label, alongside Nova Gorica.
Green in More Ways than One
The Vipava Valley captivates visitors with its pristine nature and authentic lifestyle. The locals deeply cherish these traits and have put at them at the centre of their developmental strategy. Holding on to them has kept the Vipava Valley unspoilt, green and friendly.
Environmental protection has been consistently and systemically at the forefront of local efforts, not only in areas protected under Natura 2000 but also outside of it. A clean environment and high-quality potable water are a given. The same applies to arable land which is protected against development. This is another way to preserve the traditional character of the valley.
In addition to unspoilt nature, the Vipava Valley also offers opportunities for a green lifestyle. The agritourism farms dotting the Vipava Valley boast organic produce from sustainable farming. A particular highlight of the region is the wine made by employing biodynamic methods. Progressive farms have a clear goal in mind: natural farming practices every step of the way.
The lusciously verdant Vipava Valley intends to honour the commitment it made toward remaining green.